Activist/Athlete Steve Austin believes that everyone deserves easy access to quality BBQ, not just the “Smoked Meat 1%” living in America’s privileged BBQ Belt.
It’s initially eye-catching, which is very important. The logo in the bottom right corner is a good move—after figuring out what the big, bald man is doing, our eyes are naturally drawn to the other piece of information in the gif.
As for the text, it seems that the social media hire of Wendy’s understands tumblr’s natural and repeated tendency to call out privilege, and they play off that, although not too bluntly. It strikes the right tones with their audience and also advertises their company well. 8/10